SCOOTER Braun has announced his retirement from the music management business after multiple singers left his company.

He is focusing on his family and being the CEO of his new company, Hybe America, which focuses on the broader entertainment space, after managing Ariana Grande, Justin Bieber, Taylor Swift, and others.

5

5

Scooter, 42, announced his move on Instagram on Monday

“23 years. 23 years. That’s how long I have been a music manager. 23 years ago a 19 year old kid started managing an artist named Cato in Atlanta, GA and my journey began,” he wrote.

“Along the way I have had so many experiences I could never have dreamt of.”

“I have been blessed to have had a Forrest Gump-like life while witnessing and taking part in the journeys of some of the most extraordinarily talented people the world has ever seen. I’m constantly pinching myself and asking ‘how did I get here?’” he continued.

Scooter said that after 23 years his time as a music manager has come to an end.

He also wrote that he has wanted to step away for a long time, but wondered who he would be without his clients.

“And for 20 years, I loved it. It was all I had known,” Scooter wrote.

“But as my children got older, and my personal Iife took some hits, I came to the realization that my kids were 3 superstars I wasn’t willing to lose. The sacrifices I was once willing to make I could no longer justify. It was time to step into a new role.”

Scooter has three children with his ex-wife, Yael Cohen, whom he was married to for seven years.

“In this next chapter I have been honored to join as a board member of Hybe and serve as the CEO of Hybe America,” Scooter wrote.

“My brilliant partner these past 3 years, Chairman Bang [Si-Hyuk], has a vision I truly believe in. But even beyond that he has become a true friend who understands where I must be in my life these days. And that is a father first, a CEO second, and a manager no more.”

Scooter sold HYBE to Ithaca Holdings company in 2021.

SAW IT AS A SIGN

Scooter said that he has been making this transition for over two years, but it wasn’t until last summer that it became a reality.

“One of my biggest clients and friends told me that they wanted to spread their wings and go in a new direction. We had been through so much together over the last decade, but instead of being hurt I saw it as a sign,” he wrote.

Scooter added that he has nothing but love for the people he has worked with and will “always be in their corner to consult and support them.”

“Every client I have had the privilege of working with has changed my life, and I know many of them are just beginning to see the success they deserve. I will cheer for every single one of them.”

Scooter thanked every one of his clients and shouted out Ariana, 30, and Justin, also 30, for joining the Spotify Billions club, despite them leaving his company.

However, he did not mention Taylor, 34, who famously left Big Machine Records in 2018, after Scooter and BMR CEO Scott Borchetta sold her masters to Shamrock Holdings for $300 million.

The 14-time Grammy winner has already re-recorded four out of her first six albums, which she recorded under Big Machine, with only her self-titled and 2017’s Reputation left to release.

‘THERE HAS BEEN A LOT SAID’

Scooter ended his statement by saying he always tried to take the high road.

“There has been a lot said about what is happening in our company… and in my career,” he wrote.

“When we had success I smiled, and when we were attacked I tried to always take the high road.”

However, Scooter said that the past three years taking the high road has caused confusion and ambiguity to the company.

“I may have left my role in management, and my business relationship with many clients will alter and change, but this does not mean we as a company are leaving,” he said.

“With Hybe going strong I am also looking forward to continuing to invest in a new generation of entrepreneurs and serve as a national board member of Make A Wish and help individuals and communities through our family’s Braun Foundation.”

Scooter ended by saying between all of the work he has lined up and coaching his kids, he is not worried about being busy.

5

5

5