“LeBron James’ Business Empire: A Look Inside the Multi-Million Dollar Portfolio of the Lakers Superstar”

LeBron James Boldly Assesses How Long He Could Play in NBA, 'If I Wanted to'

As of February 2025, NBA All-Star LeBron James holds a net worth of $1.2 billion, according to Forbes.

In 2022, James became the first active NBA player to reach billionaire status. Michael Jordan, the NBA’s first billionaire, achieved the milestone in 2014—10 years after retiring from the league.

The Business Empire Of LeBron James

LeBron James dominates the list of the most viewed NBA players across all states
LeBron James (Image Credit: Getty Images)

LeBron James isn’t just one of the greatest players in NBA history—he’s among the most accomplished athletes ever. His list of basketball achievements is nearly unparalleled, and even at 40, he continues to play at an elite level.

Beyond the court, James has built a thriving empire. From starring in films and commercials to his lucrative Nike deal, his marketability has cemented him as one of the most recognizable figures worldwide.

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LeBron James’ approach to advertising goes beyond endorsements—he often secures an ownership stake in the companies he promotes. He either believes in or personally uses the products, making his partnerships more authentic and profitable. This strategy has fueled the steady growth of his empire.

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Celtics Lab NBA Basketball Podcast
Assessing the West ahead of the NBA’s 2023-24 season with Jack Simone
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Celtics Lab NBA Basketball Podcast
CLPod 032 -Calling BS On The Cavs, And A Little On Camp Signings
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Celtics Lab NBA Basketball Podcast
Boston wins Game 4 vs. Miami, but lose Kristaps Porzingis; what happens next?
The Boston Celtics won Game 4 of their 2024 NBA Eastern Conference first round series with the Miami Heat to take a commanding 3-1 lead at Kaseya Center on Monday night, but the win came at a cost. The Celtics lost star big man Kristaps Porzingis to what is being described as a calf strain, and could miss substantial time as a result. How does Porzingis’ injury impact the rest of the series vs. the Heat? Assuming Boston advances (and we should), how do the team’s rotations change in terms of minutes distribution of frontcourt minutes change — and who gets them? The hosts of the CLNS Media “Celtics Lab” podcast took a deep dive into Boston’s Game 4 results and what it means for the team moving forward. We also take a quick look around the league at some other developments that may impact Boston as well, focusing on what we want to see in Game 5. The Celtics Lab podcast is brought to you by Prize Picks and the Game Time app. If you enjoy this pod, check out the “How Bout Them Celtics,” “First to the Floor,” and the many other New England sports podcasts available on the CLNS Media network. Learn more about your ad choices. Visit megaphone.fm/adchoices
Celtics Lab NBA Basketball Podcast
CL Pod 030: Changing The Guard, The Rules, Maybe Even The League
In the darkest heart of the offseason, we’ve found some compelling basketball issues to talk about. This week, Justin Quinn and Topher Lane get into a host of topics, ranging from Jaylen Brown’s stellar outing at this year’s Africa Game to which rookies look ready for prime-time, and what changes we’d like to see in the league as a whole. So, put down the kleenex and stop mourning our beloved sport’s seasonal demise, and dive into this pod with us. We had to fight the basketball gods a little to get it to happen, so forgive some minor glitchiness, we think you’ll enjoy this week’s pod even with the struggle.Support this podcast at — https://redcircle.com/celtics-lab-nba-basketball-podcast/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy Learn more about your ad choices. Visit megaphone.fm/adchoices

On the court, James is closing in on $500 million in career earnings. However, it’s his business ventures and investments that have propelled him into billionaire status—an achievement he once called his greatest accomplishment.

Companies Owned By LeBron James

1. Fenway Sports Group

Fenway Sports Group (Image Credit: X/@fenwaysports)

LeBron James’ investment journey started in 2011 when he acquired a 2% stake in Liverpool Football Club, which is owned by Fenway Sports Group (FSG). A decade later, he and his longtime business partner, Maverick Carter, made history as the first Black owners within FSG after securing a 1% share in the company.

In 2023, their involvement grew further when they increased their stake in FSG as part of a lifetime marketing deal. Today, FSG’s portfolio includes the Boston Red Sox, Liverpool Football Club, and the Pittsburgh Penguins.

2. SpringHill Company

SpringHill Company (Image Credit: X/@makespringhill)

The SpringHill Company was formed through the merger of SpringHill Entertainment, Uninterrupted, and The Robot Co. While Maverick Carter serves as CEO, LeBron James’ influence has attracted major partners like Warner Bros., Nike, Fenway Sports Group, and RedBird.

SpringHill also collaborates with British media company Fulwell 73, co-owned by James Corden, contributing to projects like The Kardashians and the Grammys. Though profitability has been a challenge since its launch in 2020, these strategic partnerships aim to secure long-term success.

3. Ladder

LeBron James drinking Ladder Brand energy drink (Image Credit: Instagram/@bball)

James continues to hold a minority stake in the Ladder app after selling his majority share to Openfit in 2020. He co-founded the company in 2018 with Cindy Crawford, Arnold Schwarzenegger, and Lindsey Vonn. Despite reducing his ownership, James remains involved in promotional efforts for the brand.

4. Blaze Pizza

Blaze Pizza Logo (Image Credit: X/@BlazePizza)

James became an investor in Blaze Pizza in 2012. By 2017, his stake had grown to an estimated $30 million. He currently owns franchise locations in Chicago and Miami, using his massive social media presence to promote the brand.

Beyond Blaze Pizza, James has invested in real estate and secured endorsement deals with Nike, DraftKings, PepsiCo, and Taco Bell, among others. In 2014, he reportedly earned around $30 million when Apple acquired Beats by Dre, having held a minority stake in exchange for his endorsement.