ITV This Morning Faces Backlash Over ‘Painful’ Segment as Fans Say ‘I Zoned Out’

Fans of ITV’s *This Morning* were left underwhelmed following a live segment aired from Blackpool on March 20, 2025, which was hosted by Cat Deeley and Ben Shephard. The broadcast aimed to commemorate the International Day of Happiness with a series of cheerful features. However, a segment entitled “Beach Challenge,” under the guidance of Will Best, quickly turned sour, prompting viewers to express their dissatisfaction on social media channels.

The Intent Behind the Segment

The segment featured Will Best on the picturesque Blackpool beach, which is renowned for its vibrant atmosphere and iconic attractions. Will was enthusiastic as he invited holidaymakers to partake in a variety of fun challenges, all centered around the theme of winning money. The challenges included quirky games and light-hearted interactions designed to ensure an entertaining experience for both participants and viewers alike.

Unfortunately, the attempt at humor took an awkward turn when a contestant hilariously misidentified a kazoo rendition of the *This Morning* theme song. While the moment was intended to generate laughter among the hosts, it left viewers feeling more discomfort than delight instead. Complaints began pouring in, indicating that many felt the segment lacked the intended charm and excitement.

Viewer Reactions on Social Media

  • Comments included remarks about the loud distractions for nearby beachgoers.
  • Many viewers felt that the show had devolved into a structure reminiscent of “kids TV,” which failed to meet the expectations of its intended adult audience.
  • Some took to humorously suggesting that the production team may have misjudged the overall vibe and demographic engagement with the Blackpool segment.

    • The Challenges of Live Television

    While *This Morning* has a long-standing reputation for bringing energizing content to morning television, this specific segment serves as a reminder that not every attempt will be well-received. Viewers expect a blend of insightful discussions and light-hearted entertainment, and segments that skew too far toward the gimmicky or trivial may leave them feeling disconnected.

    Looking Ahead for ITV This Morning

    As the production team evaluates viewer feedback, it remains essential for *This Morning* to strike a balance between engagement and entertainment value. With an audience that craves more meaningful content, future segments may need to incorporate viewer preferences more closely to avoid a repeat of the backlash. With new innovations and concepts on the horizon, it’s hopeful that the challenges of live television will lead to an enriched viewing experience for fans of the show.

    Ultimately, as *This Morning* continues to navigate its programming choices, it remains imperative to foster a connection with its audience.

    Embracing viewer feedback will be crucial in ensuring that the show retains its popularity and relevance in the highly competitive landscape of daytime television.

     

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