After revealing she is launching a wellness company, The U.S. Sun can exclusively reveal the name of her new business and her plans for the brand.

On January 25, 2024, Hoda filed a business license for Joy With Hoda, LLC.

Days later on January 29, Hoda filed a trademark for the name.

The trademark will cover, “Wellness and health-related consulting services; providing information in the fields of health and wellness.

Educational services, namely, conducting classes, seminars, conferences, workshops, retreats, in the field of women’s health and distribution of training material in connection therewith.

“Arranging and conducting of workshops and seminars in personal awareness.”

The name of the company is a nod to Hoda’s oldest daughter, Haley Joy, 8, whose middle name is included in the business title.

Hoda is also mom to daughter Hope Catherine, 5.

“I started doing stuff that I thought seemed woo-woo and weird, and then all of a sudden, as I was doing it, I was like, ‘wait, I feel calmer, I feel better.’ Woo-woo makes you feel good!”

“So I am starting a wellness app and company that will involve retreats and a podcast and all kinds of things that we can get together do things that I love.”

Hoda added, “So this thing, I think, is going to launch in the spring, so we’re in the building process, but I can’t wait, and I’ll come and tell you about it as soon as it’s ready.”