The brand is hoping to attract youthful, fashion-conscious females with its deal with Kim

KIM Kardashian is ready to wring the changes for Nike thanks to a new deal with the ailing sportswear giant.

The reality star triggered an upturn in the brand’s fortunes with news of a shapewear partnership.

Kim Kardashian at the SNL 50th Anniversary Special.

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Kim Kardashian is ready to wring the changes for Nike thanks to a new deal with the ailing sportswear giantCredit: Getty
Kim Kardashian at the Academy Museum Gala in a white corset and long sleeve top.

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Kim triggered an upturn in the brand’s fortunes with news of a shapewear partnershipCredit: Getty

Kim told her 358million Instagram followers: “Introducing NikeSKIMS. A new brand coming this spring for the body obsessed.

“Designed to sculpt and engineered to perform.”

It led to a three per cent rise in the share price of Nike, which has lost a nearly a third of its market value in the past decade.

Nike, whose slogan is Just Do It, is hoping to attract youthful, fashion-conscious females with its deal with Kim, who was snapped in a bikini in the Bahamas last week.

The 44-year-old launched Skims in 2019 and has dominated the shapewear market via viral marketing campaigns.

Kim and Kanye West reunited in the latest episode of The Kardashians.

The proud parents, who split in 2021 before their divorce was finalized in 2022, were seen backstage at North’s Hollywood Bowl gig during the latest episode of the Disney+ and Hulu series.

The former couple’s eldest child North West, 11, performed in the 30th anniversary concert of The Lion King at the Hollywood Bowl.

Kim and Kanye, 47, were both in the episode of the reality show as North prepared to head on stage.